Australian Alpaca Association Strategic Plan 2025-2029 is up for review and comment from members.
In January 2025, the Directors of the Australian Alpaca Association Limited (AAA) decided it was time to review the AAA Strategic Plan. The purpose of the strategic review was to reassess, determine and prioritise the current strategic direction (strategies) of AAA to ensure environmental factors are addressed and stakeholder needs are met in line with AAA’s key objectives.
Regional Presidents and AAA directors met at the AAA Council Meeting in March 2024, where the strategic framework was discussed and set for the next five years. This timeframe will ensure strategies meet the current needs of members and that associated activities linked to the strategies could be measured and delivered in a timely manner.
As we look to the future there are a number of issues important to our industry and the association in general. These need to be addressed and appropriately planned for and were identified during the strategic planning process. Some of the more important ones are:
- Ensuring an environment for a modern and innovative industry that meets the requirements of the next generation through technological advancements.
- Continuing to add value by improving our member service offering to retain and attract a desirable membership base.
- Raising the profile and awareness of the Australian alpaca industry.
- Maintaining a strong commercial focus.
- Continuing an ongoing commitment to improving animal health, welfare and husbandry.
- Establish strong external partnerships and advocates on behalf of industry.
- Recognise, respect, communicate and engage with our valued volunteers.
Three strategic priorities were set, and under these priorities, a range of strategic goals and actions:
- Markets – To develop customer driven markets
- Peak Body – Develop an effective and efficient industry structure, corporate governance, sound financial viability and always displays strong leadership.
- Engaged Membership – Ensure that the AAA is engaging and consulting with its members, communicating opportunities and encouraging participation
There is a great opportunity to build for the future. The achievement of the AAA Strategic Plan will, however, only succeed by all stakeholders having the determination and resourcefulness to overcome the challenges that face the industry. We need to face the future with a greater spirit of teamwork, determination and passion for what we do, and aim to improve the commercial viability of our industry. No doubt, we can do all these things with the support of all stakeholders.
What will success look like?
- The alpaca industry is more productive, resilient and competitive.
- There is effective industry leadership and advocacy on all matters impacting the industry.
- Markets are developed providing members with outlets for the sale of their fleece and animals both domestically and internationally.
- Fibre shearing, collection and classing is standardised with Australia seen as a world leader in this area.
- Opportunities for export to several countries.
- Members feel valued and part of a growing industry.
- The industry is well prepared and equipped to respond to disease/pest incursion.
- Investigation and voluntary uptake of an effective traceability system which supports market access, surveillance and emergency disease response needs and demands.
Vision
A successful and sustainable alpaca industry in Australia.
Mission
To grow the alpaca industry into one that is recognised as a sustainable and profitable agricultural enterprise for current and future farmers through building domestic and international customer-driven markets & supply chains for Australian alpaca livestock, fibre and meat.
Strategic Priorities
- Markets – To develop customer driven markets
- Peak Body – To develop a strong peak body, with a professional structure, corporate governance, sound financial viability and displays strong leadership at all times.
- Engaged Membership – Ensure that the AAA is engaging and consulting with its members, communicating opportunities and encouraging participation
Please provide nay feedback to tanya@alpaca.asn.au.